• 38% profit increase- By leveraging CSR & sustainability practices within some large companies. (Genesis Renewable Energy)
• 59 percent of corporate executives say sustainability does or soon will guide major parts of or all of their corporate strategy (Aberdeen Group, The ROI of Sustainability: Making the Business Case)
• Leaders in environmental, social and governance (ESG) policies are also leading in stock performance by an average of 25 percent. (Goldman Sachs)
• More than 80 percent of American employees think it’s important to work for an organization that makes the environment a top priority. (2008 National Geographic magazine survey)
• Between 10 and 12 percent professionally-managed funds in the United States has some element of social or environment goals or limitations on investment. (Genesis Renewable Energy: ROI & Corporate Social Responsibility)
• 61 percent of Americans consider themselves either active in or sympathetic to the environmental movement. 76 percent of U.S. residents buy products specifically because they thought they were better for the environment. (April 2010 Gallup Poll)
• Nearly 50 percent of women say they want more green choices and 25 percent of all products in a woman’s shopping cart nowadays are environmentally friendly. More than one-third (37 percent) are more likely to pay attention to brands that are committed to environmental causes. (Frank About Women)
• A majority of women consciously avoid brands that unrealistically portray women in advertising and marketing (Frank About Women, Appealing or Appalling: Images of Women in Advertising)
• Women are 79 percent more likely to try a product or service from a company they know supports women-owned businesses; 80 percent say that would solidify their brand loyalty. (Women’s Business Enterprise National Council)
• 90 percent of senior leadership at Fortune 1000 firms feel a “moral responsibility” to address sustainability at their corporations. 10 percent said that having a CEO mandate for sustainability or efficiency initiatives was the main motivator for green initiatives. (Schneider Electric survey)