• 37% of women pay attention to brands committed to environmental causes.*
• 80% of women would solidify their loyalty to those brands that support women.*
• Women make 85% of the household buying decisions today.*
• Nearly 50% of them say they want more green choices.*
• 1 billion women will join the workforce by 2020, making them the “Third Billion”, the largest emerging economic market ever. Globally, women are achieving increased earning power and purchasing control. (The Potential Of Women In Emerging Markets, Hana R. Alberts; The Third Billion, Booz & Co., Intuit 2020 Report)
• 14 percent of working women in India are self-employed; 11 percent in Brazil in 5.3 percent in the U.S. (This Century Goes to the Women, Muhtar Kent; United States Bureau of Labor Statistics’ 2009 Women in the Labor Force: A Databook)
• 25 million women live emerging markets. (The Potential Of Women In Emerging Markets, Hana R. Alberts)
• International women’s incomes are expected to reach $18 trillion in 2014, making women an emerging segment of the global economy on par with China and India. The average American woman is expected to earn more than the average American male by 2028. (Below the Topline: Women’s Growing Economic Power, Nielsen)
• 51.3 percent of U.S. private wealth is controlled by women. (Influence, Maddy Dychtwald)
• Women control or influence $12 trillion worth of consumer spending worldwide. 96 percent of women recommend a product or service to a friend if they like it. The 55- to 75-year-old female has seen her role change from homemaker to purchaser of security, convenience and luxury items. (Boston Consulting Group Global Inquiry into Women and Consumerism; Barbara Kleger, president of 55+ Consulting)
• Almost two-thirds of Facebook’s female users do the sharing, including recommending — or panning — products and services. (Lauren Zalaznick, President of NBC Universal’s Women & Lifestyle Entertainment Networks)
• 60 percent of college graduates in Europe and North America are women. In 2009, 50.4 percent of PhDs were women, the first time they outpaced men; 60 percent of U.S. master’s degree recipients are women. In emerging markets, 55 percent of college degree-recipients are female. Some of the highest rates are found in Brazil (60 percent) and the UAE (65 percent). (How Women Mean Business; The Potential Of Women In Emerging Markets, Hana R. Alberts; The Rise of the Sheconomy, Belinda Luscombe, Time; Scott Jaschik, Inside Higher Ed)
* SHECONOMY